Deck the Halls with Siren

Pat Dean (CableMuse.com)

by Pat Dean

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December 7, 2009 – Glendale, CA (Cable Muse Network) – On Friday, Christmas came 22 days early for many teens as socialite Paris Hilton launched her new perfume, Siren at the Glendale Galleria Macy’s department store. Dressed in a Santa costume, Hilton struck numerous poses and strutted on stage to the delight of a few hundred of spectators, media and paparazzi while holding her new scent in her hand as screams, claps and the music of DJ Audiomoe echoed throughout the facility.

Siren marks the sixth fragrance release from the hotel heiress through Parlux Fragrances. A 3.4 oz spray can be purchased for $55 and a 1.7 oz spray can be purchased for $45. The bouquet consists of Frangipani flowers and Apricot nectar as its core ingredients with the bottle being inspired by the ancient Greek tales of beautiful women and mermaids.

“Siren is about being sexy in a playful way. I feel irresistible as a mermaid,” said Paris. “And I love that the idea of Siren comes from long ago legends but is still super modern. What girl doesn’t want to have fun being a fantasy creature that men can’t resist?”

Hilton’s previous sprays include Paris Hilton, Just Me, Heiress, Can Can and Fairy Dust. She says that the difference between her past sprays and Siren is that she had more fun during the creative progress of the later and his enjoying life more. “Right now I can’t ask for more, I love my life and I’m enjoying acting, music and TV,” explained the former star of The Simple Life. “Right now I have some different TV shows I’m going to star in as well as produce.”

Paris’ upcoming projects include a cameo in The Other Guys, which features an all-star cast of Mark Wahlberg, Will Ferrell, Dwayne “The Rock” Johnson, Eva Mendes and Samuel L. Jackson. She also is in the final stages of completing her second music album. But in the world of fragrance, Siren will compete this holiday season against Queen Latifah’s new perfume Queen, which was also manufactured by Parlux Fragrance and against Sean “Diddy” Combs’ Empress, which set a new sales record three days ago on the Home Shopping Network.

In Greek mythology Sirens were three dangerous bird-women, portrayed as seductresses, In later folklore Sirens were said to be fully aquatic and mermaid-like. In Spanish, French, Italian, Polish, Romanian and Portuguese, the word for mermaid is respectively Sirena, Sirène, Sirena, Syrena, Sirenă and Sereia.

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